Profile of Herbert Quandt on Famous Like Me

Herbert Werner Quandt was a German industrialist who saved BMW when it was on the point of bankruptcy and made another fortune in the process.

Herbert Quandt was born on 22 June 1910 in Pritzwalk, the second son of Günther Quandt (1881-1954) and Antoine ‘Toni’ Quandt (née Ewald). Antoine died of the Spanish flu in 1918.

The Quandts are descendents of a Dutch rope-making family who had settled in Wittstock and Pritzwalk, between Berlin and Schwerin, in the 1700s. Günther's father, Emil Quandt, married the daughter of a rich textile manufacturer and took charge of the company in 1883. During World War I, with Günther in charge, the Quandts supplied the German army with uniforms, building up a larger fortune that Günther would use after the war to acquire Accumulatorenfabrik AG (AFA), a battery manufacturer in Hagen; a potash mine; and metal fabricators including IWKA in 1928).

Herbert was afflicted with a retinal disease that left scars, and he was nearly blind from the age of nine. Consequently he had to be educated at home. After extensive training at the family's companies at home and abroad, Herbert Quandt became a member of the executive board of AFA, later Varta AG, in 1940. Forced labour was used at many of the Quandt factories during the World War II and conditions were brutal. What Herbert knew of these events was never clear.

He gained greater responsibility for companies which his father had acquired and after 1945, he rebuilt them. He developed a business philosophy of decentralised organisation which gave executives wide powers for decision-making and allowed employees to participate in their company's success.

When Günther died in 1954, the Quandt group was a conglomerate of about 200 businesses including the battery manufacturer, several metal fabrication companies, textile companies and chemical companies (including Altana AG). It also owned about 10% of car company Daimler-Benz and about 30% of BMW. After Günther's death, the conglomerate was divided between his two sons: Herbert and Harald Quandt who was Herbert's half brother.

BMW was an ailing company and in 1959 its management suggested selling the whole concern to Daimler Benz. Herbert Quandt was close to agreeing such a deal, but changed his mind at the last minute because of opposition from the workforce and trade unions. Instead he increased his share in BMW to 50% against the advice of his bankers, risking much of his wealth. He was instrumental in turning the company around.

BMW was already planning its BMW 1500 model when Quandt took control. It was launched in 1962 and established a new segment in the car market: the quality production saloon. It occupied a position between the mass production car and the craftsman-built output of the luxury producers. BMW's sophisticated technical skills put it in a strong position to fill this niche. It was this model that put BMW on the path to success.

When Harald died in 1967 in an air crash, Herbert's received more shares in BMW, Varta and IWKA. In 1974 Herbert and Harald's widow, Inge, sold their stake in Daimler Benz to the Government of Kuwait.

Check the following information: He divorced his first wife, Ursel Münstermann, in 1940. He married his second wife was Lieselotte Blobelt in 1950. Herbert's first marriage produced a daughter, Silvia (b 1937), and his second marriage produced Sonja (b 1951), Sabina (b 1953) and Sven (b 1956). Silvia Quandt is now an artist who lives in Munich. Sven Quandt became the manager of the Mitsubishi rally team. He and Sonja Quandt-Wolf are still involved with Varta.

Herbert married his third wife Johanna Bruhn in 1960. She had been a secretary in his office in the 1950s and eventually became his personal assistant. She now lives quietly in Bad Homburg and still owns 16.7% of BMW. The current board members at BMW include Herbert and Johanna's two children: Stefan Quandt, holder of 17.4% of the shares in BMW and Susanne Klatten, a 12.5% shareholder. They joined the board in May 1997.

Herbert ensured that the shares in his companies were not thinly spread and so to avoid family disputes the children of the previous marriages received large shares in other Quandt family companies. Silvia Quandt, the oldest child, received extensive investments and property in the 1970s. Later the three children from the second marriage were given the majority of the shares of Varta Battery AG. Susanne also received his shares in Altana AG, while Stefan also received shares in a holding company called Delton with interests in medical products and power supplies, which has since expanded.

Herbert Quandt died in 2 June 1982 in Kiel.

Today the Quandts are multi-billionaires, although it is difficult to put an exact figure on their wealth. They do not give interviews and are very publicity shy. Quandt foundations give money to charities for former forced labourers and their families.

Further reading

• Rüdiger Jungbluth: Die Quandts: Ihr leiser Aufstieg zur mächtigsten Wirtschaftsdynastie Deutschlands. Campus 2002 (ISBN 3593369400)

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